Youtiful is a worldwide beauty brand, which is the first to test products by its community before products are launched.

Youtiful achieved over 2,000 content creator applicants for their online casting, of which the Youtiful team selected their favorites.

50 Content creators received products from Youtiful to create short videos of unboxing and application of the product during application and after results. This content was used by Youtiful on their social media and web.

Here is one example of the videos they received: