Alpecin, a hair care brand for men, wanted to reach female model influencers who had a large male following.

By launching an online casting on ModelManagement.com they achieved 450 model influencer applicants to choose from.

The team selected 2 influencers to create video content for them with the Alpecin product. The concepts of the videos were completely the ideas of the models, who also featured in and produced the videos.

The videos were shared on the model influencers Instagram accounts for their followers to see and buy the product.

Take a look at one of the videos here: