Phase Zero is a UK-based make-up brand, which is known for it’s natural, high-quality ingredients.

The brand decided to use content creators to make user generated content for their web-shop, social media and also their paid advertising campaigns.

The brand received over 2,500 applicants from all over the world.

Their marketing department chose 20 of their favourite girls, sent them their new product line. The brand received over 100 pieces of content, including photos, unboxing videos, gifs and application tutorials, all of which are now used throughout their paid and organic channels.

Here are just a few of the content creators who were selected: